The Muckleshoot Indian Tribe Logo
Muckleshoot Indian Tribe

Digital Brand Standards Guide

The Muckleshoot Indian Tribe is a Federally-Recognized Indian Tribe composed of descendants of the Duwamish and Upper Puyallup Peoples who inhabited Central Puget Sound for thousands of years before non-Indian settlement.

This guide has been created to help build a cohesive identity between the Tribe's social media and web platforms across typography, color, logo, and voice.

Typography

Stylized Campaign Headlines
& Other Treated Text

OUR
SEATTLE 
HERITAGE
RUNS DEEP

Open Sans Extra Bold (TV spot tagline, print headline)

We Are
Muckleshoot

Seattle's Host Tribe

Open Sans Bold and Regular (Alt Headline)

sl leSucid Style (provided by the Language Department for Lushootseed words and phrases)*

*Per an October 2025 Tribal Operations directive, all materials written, translated, or published in the Muckleshoot language by any Muckleshoot Indian Tribe department, agency, program, or office must be reviewed and approved by the Muckleshoot Language Department prior to release.

Additionally, when possible, this font provided by the Language Department should be used for materials. This font is not currently supported via web. For the time being, Web fonts may be substituted with Noto Serif Medium.

haʔɫəčiləxʷ (welcome)

Noto Serif Medium (substitute font reserved for Lushootseed words and phrases)

Supporting Type System

Heading

Open Sans Regular

Subheading

Open Sans Bold

Label

Open Sans Bold (all caps and wide-tracked)

Label light

Open Sans (all caps and wide-tracked)

Paragraph — Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Open Sans

Large Paragraph — Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Open Sans Light

Caption — Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Noto Serif Italic

Color

Campaign Color System

Darkest Blue
#09182e
Darker Blue
#10284b
Dark Blue
#24416a
Teal
#40adb9
Light Teal
#92dbdb
White
#ffffff
BaCkground Gradient
#09182e - #09182e

Supporting Color System

Red
#d11f28
Orange
#c6701b
Yellow
#d2a223
Green
#6f9a4b
Teal
#40adb9
Blue
#2177bc
Grey
#7a7a79
White
#ffffff
Dark Red
#6b1319
Dark Orange
#7f430e
Dark Yellow
#866713
Dark Green
#425d2c
Dark Teal
#035864
Dark Blue
#24416a
Black
#222221
Oat
#f2f1ec
Tribal Seal (Logo) Files

Tribal Seal (Logo) File Downloads, With Outline

The outlined seal is preferred for campaign materials, especially those with busy or dark backgrounds.

Tribal Seal (Logo) File Downloads, Without Outline

If needed, these files do not include a white stroke around the seal.

Language Standardizations

Commonly Used Words That Should Always be Capitalized:

  • Muckleshoot
  • Duwamish
  • Tribe / Tribal
  • Tribal Council
  • Coast Salish / Salish
  • Native / Native American
  • First People(s) / First Nations
  • Sovereign Nation / Sovereign Indian Nation
  • Powwow (note: Powwow is one word)
  • Elder(s)

Helpful Tool: Native Governance Center Style Guide

Check this pdf for guidance on the following:

  • Referencing racial, ethnic, cultural, and political groups
  • Using Native languages and place names
  • Other miscellaneous terminology
  • Innappropriate terminology
NGC Style Guide
Land Acknowledgements

Land acknowledgment is a traditional custom that has been historically used by many Native communities. Today, land acknowledgments are used by Indigenous and non-Indigenous people to recognize the original stewards of the land we now live upon.

The following examples of Land Acknowledgement statements have been approved by the Muckleshoot Indian Tribe for use in local meetings, events, and other gatherings.

More About Tribal Lands

We acknowledge that this _________ is on the Traditional Lands of the Muckleshoot people, past and present. The Muckleshoot Indian Tribe is the Seattle area's Federally Recognized Indian Tribe and successor to the people and villages of the Duwamish and Upper Puyallup drainages, who were party to the Treaties of Point Elliott and Medicine Creek.

Our ancestors of 1855-1856 were treaty warriors, caretakers of this land and all of its precious resources.

tubšadad ti yel'yelabčeł ʔə 1855-1856 ʔə tliiti ʔutix̌dxw ʔə ti swatixwted gwələ stabigwəs

"Muckleshoot is party to both the Medicine Creek and Point Elliot Treaties. These treaties reserve governmental rights to the Muckleshoot People and recognize their “Usual and Accustomed Territory”, where they hunt, fish, gather, trade, govern, and live. These areas include Dzidzilalich, (Dz-zah-lah-luch), what is now known as the city of Seattle and surrounding region."

* DiDelaliV (Dz-zah-lah-luch) is the traditional Muckleshoot place name for Seattle and means: The Shaking Ground Place."

"I/we acknowledge we are gathered upon the ancestral lands of the Seattle area’s Federally Recognized Indian Tribe – the Muckleshoot Indian Tribe, who historically lived throughout the areas between the Cascade Mountains and Puget Sound, what is also known as the Salish Sea."

"I would like to acknowledge the Muckleshoot People who are the Traditional Stewards of this Land and the Federally Recognized Treaty Tribe of King County. I offer my respect to the ancestors and elders of the Muckleshoot Tribe and extend that respect to other elders present."

"We would like to acknowledge the Federally Recognized Muckleshoot Indian Tribe, the ancestral keepers of the land we are gathered on today. We thank them for their immense contributions to our state and local, history, culture, economy, and identity as Washingtonians."

"I would like to express our gratitude and acknowledgement of the Federally Recognized Muckleshoot People, as we gather on their traditional lands. We recognize Muckleshoot’s continued presence as a strong sovereign nation and their invaluable contributions to our state history, economy, and culture."